Humana Medicare Brings Movie Classic “Casablanca” Back to the Silver Screen
Bogart Epic to be Shown in Nearly 700 Theatres Across the Country through National CineMedia’s CineMeetings & Events
LOUISVILLE, KY - Oct 9, 2006 - Straight from the golden days of Hollywood to a theatre near you, Humana (NYSE: HUM) today announced that it will bring the 1942 classic "Casablanca" back to the big screen in select movie theatres nationwide as part of a campaign to preview its 2007 Medicare Advantage health plans.
The special screening events are designed to introduce those eligible for Medicare and their caregivers to Humana's 2007 Medicare Advantage plans in a fun and entertaining environment.
"As Humana learned last year, education is key to helping those eligible for Medicare understand what subtle changes may be ahead for 2007," said Steve Brueckner, Humana vice president for senior products. "Continuing our industry-leading educational efforts around Medicare and providing guidance to seniors in learning ways to get the most value from their benefits creates a positive experience."
In addition to "Casablanca," attendees will also see "Changing Lives," a short film about Humana that features several Humana Medicare Advantage members. Since no trip to the movies would be complete without popcorn and soda, refreshments will be served to all attendees.
The nationwide program, produced in conjunction with National CineMedia's CineMeetings & Events, will take place between Oct. 11th and Nov. 9th 2006 in select AMC, Cinemark, Regal Entertainment Group and affiliate movie theatre locations from coast to coast and will include such cities as San Diego, San Francisco, Phoenix, Denver, Chicago, Fort Lauderdale, Miami, Atlanta and Asheville, North Carolina.
These special screening events mark the first time in more than 60 years that the classic Humphrey Bogart epic will be seen nationally in movie theatres, according to officials at Warner Brothers Studios.
Because seating is limited, anyone eligible for Medicare (or their caregivers) who would like to attend should make a reservation by calling toll free 1-866-836-7902 or visiting www.humana-movie.com for more information on the locations, times and dates that "Casablanca" will be shown in their area.
"This is a great opportunity to see one of the greatest American movies of all time on the big screen. Many people with Medicare have seen 'Casablanca' on their televisions but have never had a chance to see it the way it was intended to be seen, on the big screen in a movie theater with popcorn and soda" said Bruce Feinstein, Humana Medicare marketing. "Humana is thrilled to make this opportunity available as part of our 2007 Medicare Advantage health plan preview campaign, and I believe people will find that this could be the beginning of a beautiful friendship with our company."
"This program is an example of Humana's innovative approach to Medicare and its commitment to its customers. By combining information with classic entertainment in the comfort and convenience of movie theatres, Humana is able to communicate with its customers in a unique and enjoyable way," added Michael D. Schonberger, vice president of sales and marketing with National CineMedia's CineMeetings & Events.
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